ABOUT US

Marx Group is a full-service research, strategy, and marketing communications agency highly-focused in the automotive, performance and trucking industries, offering a diverse range of services tailored to fit your needs. Our team delivers well-devised marketing campaigns to drive sales, increase market share and grow your business. We’ve been amplifying brands for over 30 years.

Industry Involvement

Our foundation is deeply rooted in the automotive, performance and trucking communities. Individually, and as a group, we participate in all the major industry associations, which helps the Marx Group team keep a finger on the pulse of the industry, and share our own input and insights to best serve our clients.

Our Story

Our story began with Tom Marx’s passion for cars and the automotive industry and continues as we successfully serve companies now and into the future.

1979

In Tom Marx’s high school days in Southern California, Tom spent weekends working on his first car, a 1955 Volkswagen Beetle. He later purchased a Porsche 912 and converted it into a street/track car and his passion for racing career was born. Tom’s racing career continued in 1979 when he purchased a race-prepped Porsche RSR Carrera from Paul Newman and Newman/Haas Racing. This brought Tom into the world of professional racing, taking him to IMSA and Trans Am and eventually to the 24 Hours of Daytona, the 12 Hours of Sebring and road race tracks throughout North America.

1984

Tom had developed great relationships with Porsche dealers and repair shops in Southern California over the years and took them on as clients, initiating the company’s transition from fashion to automotive. In 1984, Tom bought his mother out of the business and left the apparel business behind, changing the company’s name from Fashion-Ads to Marx Advertising.

Late 80’s

One of Marx Advertising’s earlier clients was ANSA Automotive, an Italian-owned exhaust company based in Southern California and Macon, GA. Marx Advertising became ANSA’s agency of record, handling all of the company’s marketing, advertising, media and exhibiting needs. Tom attended the SEMA Show, now as a marketing communications agency, and Marx Advertising continued to expand with North America clients.

Early 90’s

The Marx Advertising staff grew from 3 to 12 people with a full in-house marketing and design team. Clients included RainX and The Club and the focus remained on the automotive parts and accessory industry.

Late 90’s

The next evolution was to become The Marx Group and the agency moved from downtown Los Angeles to the San Francisco financial district, expanding its client base to include technology, resort property management and real estate clients. A satellite office was opened in Park City, Utah.

2012

A dedicated Research Division was added as a service of the company to provide valuable insights on competition and industry trends. The business grew to include global companies and a new brand, logo and website was launched.

Our Method

Success comes when there is well-conceived strategy. Our methodology is time tested, and client proven to gain the best results. Be informed. Do your homework. Make a plan. Execute it perfectly. Track and measure. Adjust if needed.

Ready

It is essential to develop a strategy prior to execution. Gain alignment with all stakeholders from the start. This will help the project and team members stay focused on the same goal throughout.

Aim

Create a detailed plan to execute every project efficiently, on-budget, and on-time. Know the target audience and be sure the project, messaging, and creative will effectively speak to that audience.

Fire

Adhere to the launch date. This will affect the timing and delivery of the entire campaign. Execute only after all components of the project have received approvals from all team members.

Evaluate & Adjust

Ensure methods of measuring metrics are in place. Track Key Performance Indicators (KPI's) throughout the duration of the campaign. If goals are not met, take the time to change the content or placement.