An array of show vehicles sporting the company’s wheels from its leading brands WELD Racing, WELD Street & Strip, CCW Forged Performance Wheels, REKON Off Road by WELD and HiPer Technology by WELD were also on display.

WELD received a proclamation signed by Kansas City, Mo. Mayor Sylvester “Sly” James, and presented by Scott Wagner, Kansas City mayor pro-tem and 1st District-at-Large councilman on behalf of Mayor James and the City Council.

Based in Kansas City, Mo., WELD, a leading manufacturer of premium performance race wheels had recently acquired HiPer Technology (HiPer), a manufacturer of high performance “super structural” carbon fiber wheels for ATVs and UTVs, and Complete Custom Wheels (CCW) a manufacturer of premium forged road race, sports car and luxury car wheels. WELD had consolidated HiPer into their headquarters in Kansas City and they were in the process of consolidating CCW into their facility later in the year. WELD wanted to celebrate the expansion of their business, the impressive expansion of their facility, and gain exposure for the company and their brands.

To do this, WELD had planned an open house and a car show for racers that were in the area for the NHRA races that weekend along with local racers and enthusiasts. We were engaged to support these special event activities.

Our team immediately saw that the event had the potential to deliver far greater results for WELD than had been envisioned. The event provided an opportunity to present WELD as a thriving local business, a good corporate citizen, and a company of which Kansas City should be proud. In addition, Marx Group saw an opening to create further awareness of WELD in the performance industry.

We suggested adding a ribbon-cutting ceremony to create an event with plenty of sizzle and excitement. We also recommended the guest list be greatly expanded to generate more community engagement and media coverage. In attendance at the ribbon-cutting were several of WELD’s brand ambassadors, racers, customers and suppliers, and also neighboring businesses, government officials, and other local dignitaries.

As a result of many positive comments received from attendees, strong attendance and coverage in the local press and national trade media, WELD is now a more recognizable name among Kansas City businesses. In addition, WELD built and strengthened relationships with all who attended including media, neighboring businesses, and government officials.

WELD received a proclamation signed by Kansas City, Mo. Mayor Sylvester “Sly” James and presented by Scott Wagner, Kansas City mayor pro-tem and 1st District-at-Large councilman on behalf of Mayor James and the City Council. The document congratulated WELD on the expansion of its manufacturing facility and declared “May 19, 2016, as a day to honor WELD throughout the City of Kansas City, Missouri.”Tony Miller, Jackson County 3rd District-at-Large legislator also provided remarks on behalf of Jackson County.

We pushed WELD to organize an event with a broader scope and the results were positive and above expectation.