Philips Vision LEDs Digital Campaign

Tasked with creating an entire digital ad campaign from conception to programmatic media buying and ad placement, we partnered with PHILIPS Automotive Lighting to reinvigorate interest in their exterior and interior Vision LED lights by targeting customizers and passionates. The project included storyboarding, shooting video and photography over 4 days in Detroit, media buying, and cross-device retargeting to drive higher conversion rates.

“Turn on, turn heads” is a three part campaign. “The Tuner” is video one. “The Muscle” is video two. “The Luxury” is video three. Additional elements of this consumer campaign include static and HTML5 retargeting and social media ads. The photography from the campaign served as their booth inspiration for AAPEX 2016.