Sloan Transportation Strategy & Product Launch
We worked with the Sloan management team to design a sales and marketing strategy, including uncovering Sloan’s USP (Unique Selling Proposition), and to create effective brand imagery and messaging. The launch of a new brand was slated for just 3 months out – at the Mid-America Trucking Show – so design and production had to be fast-tracked, while at the same time based on a long-term, well thought-through strategy.
Developing a premium brand, our team created the MAXXDuty® name, badge and tagline (with Weatherguard Technology®). We also launched TriMAXX plug with a trade show promotion and news conference. A comprehensive PR campaign was supported with selected trade and owner operator media placement, showing significant improvement in brand awareness.
After surveying distributors on best practices, we established a co-marketing program and launched with 2-step and 3-step distributors. The program exceeded the goal of 8% warehouse participation.
The outcome was a proven ROI that supported higher investment in marketing programs. MAXXDuty generated over 25% of sales and 40% of margins. The aftermarket division had 4 years of double digit growth, exceeding the goal by over 46%.
2006 Winner: “MAXXDuty” ad campaign, American Graphic Design Awards, Summit Creative Awards, Davey Awards, The Car Care Council Women’s Board and the Automotive Communication Council Awards.
- Strategic Plan
- Marketing Plan
- Product Launch
- Creative Design
- Public Relations
- News Conference
MAHLE TechPRO® Diagnostic Scan Tool
Creative Design, Event Planning and Management, Product Launch, Public Relations, Research, Strategy, Trade Show Planning
Philips Vision LEDs Digital Campaign
Creative Design, Strategy
TI Automotive High Performance Product Catalog
Creative Design, Strategy
TI Automotive Strategy & Marketing
Brand Development, Creative Design, Product Launch, Promotions, Public Relations, Research, Strategy, Trade Show Planning
Schaeffler REPXPERT Training Events
Event Planning and Management, Strategy
Betts Company Rebrand
Brand Development, Creative Design, Public Relations, Research, Strategy
WELD Open House
Public Relations, Strategy
Bower Bearings by NTN Brand Identity
Brand Development, Creative Design, Strategy
Delphi “The Parts Cars Are Born With”
Creative Design, Promotions, Strategy
WELD 2015 PRI Show
Event Planning and Management, Public Relations, Trade Show Planning
HUBB Next Generation Oil Filter
Brand Development, Creative Design, Product Launch, Public Relations, Strategy
SERVICE-EDU Advanced Repair Education
Brand Development, Creative Design, Event Planning and Management, Strategy