TI Automotive Strategy & Marketing

Starting in 2014, TI Automotive hired the Marx Group team as their marketing partner to assist with marketing initiatives, branding and public relations for its performance aftermarket products. With our strong track record for providing strategic assistance to leading companies in the replacement parts and specialty performance aftermarkets, we’ve assisted them with their goals of launching TI Automotive’s new aftermarket program.

Projects have included: a series of digital and print ads for the U.S and China, brand awareness survey, market research, strategic planning, co-marketing program, lead generation, collateral design, eblasts and newsletters, Detroit Grand Prix promotion, public relations, news conference and trade show planning.

  • Client:

    TI Automotive

  • Live Demo:

    aftermarket.tiautomotive.com

  • Skills:
    • Research
    • Strategy
    • Marketing Plan
    • PR and Media Plan
    • Brand Identity
    • Product Launch
    • Lead Generation
    • News Conference
    • Collateral
    • Creative Design
    • Co-Marketing Program