WELD Open House

WELD, a leading manufacturer of premium performance race wheels, wanted to host a party at its recently expanded headquarters in Kansas City, Mo to celebrate its expansion, as well as a recent acquisition.

We saw this as an opportunity to create further brand awareness of WELD in the performance industry. WELD took our suggestions to add a ribbon-cutting ceremony, creating a festive atmosphere, and also to expand the guest list to include neighboring businesses and local government officials, as well as WELD’s brand ambassadors, racers, customers and suppliers.

To ensure maximum attendance, the open house was planned on the weekend of the NHRA races, therefore attracting racers that were already in town, as well as enthusiasts. As experts in event organization and marketing, Marx Group was engaged to support the activities.

Case Study