The top-five brands for 2016 in Interbrand’s annual “Best Global Brands Report” were Apple, Google, Coca-Cola, Microsoft and Toyota. While your brand may not have the reach (or budget) of these global mega-brands, you can still use the same tactics they do to establish your brand in your market....Read more
RESEARCH: In today’s rapid-fire world of marketing communications, news and information is collected and consumed faster than ever before. This has proven challenging for communicators who need to reach multiple audiences through a variety of outlets to meet their goals – all while staying within budget. As a result,...Read more
These tips are focused on the three core pillars of a powerful, integrated marketing campaign: research, strategy and marketing communications. As the Automotive Aftermarket Industry Week is right around the corner, this issue is focused on maximizing your exhibiting experience at AAPEX and SEMA. RESEARCH How Do You Measure...Read more
Attending or displaying at a trade show can be expensive, but the ROI can be measured if you use the right tool to gauge your performance. Key Performance Indicators (KPIs), can be an effective tool for this job. However, it is critical to establish them before attending the shows, track them...Read more
RESEARCH Are you in business in the automotive aftermarket here in the U.S. today? If you answered “Yes,” the news is good. The recently published “2016 U.S. Aftermarket Size & Trend Report,” (AASA members can view the report here) produced by the Automotive Aftermarket Suppliers Association (AASA) and the...Read more
Staying on top of the latest marketing trends, we want to introduce you to a shift in digital media buying that has been widely adopted by other industries and proven to be very effective. Digital media buying is undergoing a revolution. Since 2011 there’s been a shift in media buying from...Read more
It’s a wrap! 2015 AAPEX and SEMA was a success. Everyone deserves a round of applause for all the hard work that goes into putting this show together. Exhibitors, media and attendees, the show would not be possible without you. The Marx Group would like to share with you some...Read more
Marx Group is a full-service marketing communications agency highly-focused in the automotive and trucking industries and has been amplifying brands for over 30 years.