Betts Company Rebrand

Betts is a 150-year-old company that needed help developing a marketing strategy and updating the look and feel of its brand. Our team discussed the value of rebranding with senior management and advised a major shift in Betts’ go-to-market strategy.

We delivered a detailed tactical marketing plan to address all the issues presented; made a clear distinction between the company and its three divisions; updated the logo to make it more relevant, and branded products that previously had been unbranded. The company rebrand and three new business unit brands were launched in 2013 at HDAW.

  • Client:

    Betts Company

  • Live Demo:

  • Skills:
    • Research
    • Strategy
    • Brand Identity
    • Collateral
    • Creative Design
    • Public Relations
    • Web Design
Case Study