Delphi “The Parts Cars Are Born With”

The question was, “How to effectively reach jobbers & independent service dealers?” So, we developed “The Parts Cars Are Born With” campaign, logo and branding elements. To leverage the existing NASCAR sponsorship with this promotion, we designed the “Reach The Technician / Brickyard 400” strategy to build awareness by shifting from corporate-driven to technician-driven messaging to best target the right audience.

In addition, our team launched the promotion with box and flat mailers, following through with additional touch points by mail, email, online marketing and registration and telesales, as well as POS and loyalty programs.

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  • Skills:
    • Brand Awareness
    • Strategy
    • Creative Design
    • Promotion
Case Study