HUBB Next Generation Oil Filter

HUBB is a revolutionary, reusable performance oil filter for any passenger car or light duty truck that uses a spin-on filter. HUBB’s patented filter-in-a-filter design is made of surgical stainless steel filter weave, rather than paper that is used by conventional filters. HUBB filters are designed to last the lifetime of a vehicle and are backed by an industry first 100,000-mile performance guarantee.

For HUBB, we designed their brand identity: logo, brand guidelines, collateral, sell sheet templates, product packaging and photography, presentation template, business cards and more.

Our public relations support provides valuable exposure of the company in many leading industry publications. It also supports HUBB in telling the story of their innovative filters. PR activity has been published in the media covering product news, design awards, and new hire announcements. We also hosted a editorial roundtable with 15 editors in attendance.

  • Client:


  • Live Demo:

  • Skills:
    • Strategy
    • Brand Identity
    • Collateral
    • Creative Design
    • Product Launch
    • Public Relations