Liquid Wrench Product Launch Support

Throughout 2017, Marx Group supported the launch of the new LIQUID WRENCH® Pro Penetrant and Lubricant, powered by FlashSight™ Technology.

Through aggressive media outreach to trade publications in the automotive aftermarket, work truck, building/construction, agriculture and recreational vehicle markets, Marx Group was able to secure media placements across the county resulting in more than 14 million impressions throughout the course of the campaign.

Marx Group worked in conjunction with a national retail advertising program developed by Theory House, the Charlotte, N.C.-based advertising agency of record for RSC Chemical Solutions, parent company of LIQUID WRENCH.