MAHLE Clevite Brand Repositioning

MAHLE acquired the Clevite brand and wanted to change from the Clevite decal that had been a longstanding brand in NASCAR to the new MAHLE brand decal.

Our team strategically designed a comprehensive campaign, “The Legend Lives On,” which included an interactive microsite to win prizes, such as a grand prize trip-for-two to the season ending NASCAR race. We also designed other branded collateral and media for advertising, driving social media traffic and NASCAR and Hendrick Motorsports press conferences.

  • Client:

    MAHLE Clevite

  • Live Demo:

  • Skills:
    • Creative Design
    • Strategy
    • Marketing Plan
    • PR and Media Plan
    • News Conference
    • Promotion
    • Website