MAHLE TechPRO® Diagnostic Scan Tool

We designed and implemented an exciting integrated marketing campaign to spread the word. It included branding, a marketing and media plan, ad and collateral design, product demos at tradeshows, and an aggressive public relations campaign to engage the client, the industry, and the media. The MAHLE TechPRO diagnostic scan tool was launched amidst plenty of excitement at AAPEX 2014 – a news conference, a launch party, product demos by brand ambassadors and attendance by major trade media.

  • Client:


  • Live Demo:

  • Skills:
    • Beta Test
    • Strategic Plan
    • Marketing Plan
    • PR and Media Plan
    • Brand Identity
    • Product Launch
    • Launch Party
    • News Conference
    • Collateral
    • Website
    • Videos
Case Study