TI Automotive Ad Campaign

In 2017 we developed the campaign, “Horsepower that Roars,” which was launched at the same time the new website was unveiled. The digital campaign highlights the transition away from the Walbro brand name, along with the performance advantages of the entire TI Automotive product line of fuel pumps, modules, kits and accessories.

Marx Group developed and managed an extensive digital ad campaign that has generated 5X more traffic to the site. Proven conversion rates through Google Adwords continue to build brand awareness of the brand name transition.