WELD 2015 PRI Show

Marx Group worked with the WELD marketing team to plan, coordinate, and execute events at the 2015 Performance Racing Industry Show. The events include a vehicle unveiling, tech seminar, news conference, and a podcast. The unveiling featured the Crowmod 2.0 of Justin Shearer of Midwest Street cars. The news conference included WELD brand ambassadors John Force, Robert Hight, Clay Millican, Eric Enders-Stevens, Joe and Andrew Aquilante, Justin Shearer a.k.a. “Big Chief”, Dave Comstock a.k.a. “Daddy Dave”, Brian Brown and several others. The Podcast featured Big Chief, Shawn Ellington a.k.a. “Murder Nova”, and Chris Hamilton a.k.a. “BoostedGT”, all members of Discovery Channel’s Street Outlaws.

Our team was involved in the planning and execution of all of these events. We handled public relations for all events, developed the agenda for each event, were on site to facilitate and manage them, and created the presentations for the tech seminar and the news conference. As a result of the advance PR work, the strength of the WELD brand, the notoriety of WELD’s brand ambassadors, and the topics for each event, WELD had great attendance at the events and in their booth, and received a substantial amount of media coverage from them.

  • Client:


  • Live Demo:


  • Skills:
    • Event Planning
    • Promotions
    • Public Relations
    • Trade Show Planning